Get the senior sales leadership your next stage needs.
Strengthen the team, improve pipeline, raise performance and make the commercial decisions that cannot wait for the perfect permanent hire.
Use Revenue Actions to lead the function, strengthen existing leadership or take responsibility for a defined commercial priority.
Fix the leadership gap before it slows growth.
You can improve the sales organisation now without pretending you already know what the final org chart should look like.
Give the team the leadership it needs to perform.
Clear priorities
Run the team properly
Coach managers and sellers
Inspect the pipeline
Improve important deals
Strengthen forecasting and hiring decisions
Fix what is slowing the team down
Use your existing people to execute wherever they already have the capability.
Add more only where the work needs it.
Scale revenue without losing control of the sales organisation.
Deel
Starting point. Annual revenue of $5m with a sales organisation of 5 people.
James / Revenue Actions. James led the regional sales organisation through rapid growth, improved hiring, onboarding and coaching, built the sales system, embedded elite execution, made the CRM functional and created reliable forecastability for executives.
Result. Within 12 months, ARR grew from $5m to $70m and the sales organisation grew to 35 people.
Bring in the leadership you need without rushing the permanent hire.
Run the whole function. Strengthen your existing team. Stabilise performance. Build the next structure. Prepare for a permanent CRO. Own one important growth priority.
Change the role as your needs change.
Give your existing CRO more capacity to win.
Use Revenue Actions to own a major sales initiative, improve conversion, strengthen managers, build a new market, work strategic deals, add RevOps or bring specialist execution.
You do not need a vacant CRO seat.